DR
Drop-off Recovery Desk
App drop-off calling · Executive summary

Where app drop-offs stall, and why they don't book.

A single view of the app drop-off calling funnel — where leads fall off, why they say no, and what it would take to bring them back.

33,719 calls logged Updated 08 Oct 2026

Calling funnel

Attempted → connected → meaningfully connected → interested → booked.
Follow-up cohort Leads where the agent got a firm "come back to me on…" date from the customer.
Leads 2,208
Attempted 97.4%
Meaningful connect 0
Connect rate 0.0%
Already booked 0.0%

Outcomes & top reasons

Intent bucket sizes, and the single biggest reasons customers don't book.
Intent distribution (bifurcation)
Every lead's final outcome — total leads vs. how many still booked anyway.
Wouldn't
2,880 (39.5%)
Not Yet
1,942 (26.6%)
Couldn't
1,398 (19.2%)
Unknown
446 (6.1%)
Already Booked
377 (5.2%)
Existing Wiom/Net
250 (3.4%)
Wouldn't · 227 booked anyway
Not Yet · 118 booked
Couldn't · 66 booked
Unknown · 36 booked
Already Booked · 17 booked
Existing Wiom/Net · 3 booked
Top 5 reasons customers don't book
Share of meaningful-connect calls (8,276) citing each reason, "Others" excluded.
Non-Serviceable Area
15.0%
Booking Process & Plan Unclear Before
14.9%
Just Exploring, No Immediate Requirement
6.9%
Old connection is Still Active
5.7%
Out Of Town
5.4%
These 5 reasons alone account for  47.9%  of every meaningful-connect call.

How long until they decide?

Gap between call date and the decision date the customer gave, by interest bucket.
Interest bucket Customers Median days Avg days P90 P95
Interested · date known 2,238 N/A N/A N/A N/A
Outcome median
Same decision-day timing, split by outcome bifurcation instead of interest bucket.
Bifurcation Median days Avg days P90 P95
Wouldn't N/A N/A N/A N/A
Not Yet N/A N/A N/A N/A

Full reason breakdown, by outcome

Every logged reason grouped under its outcome bucket, ranked by count. Share is of the 6,948 outcome-tagged calls.
Wouldn't
16 reasons logged · 3,242 calls
46.7%
ReasonCount% of total
Booking Process & Plan Unclear Before1,23417.8%
Wrong Number3795.5%
Just Exploring - Not Interested3174.6%
Downloaded by Mistake2894.2%
Connection Taken From Another Company2593.7%
Costlier Than Exisiting Connection1712.5%
Looking For A Better Plan971.4%
Comparing With A Competitor's Offer871.3%
Was Only Browsing / Not The Decision-Maker701.0%
Trust691.0%
No Longer Required – Managing With Mobile Data681.0%
Questioning Booking Fee620.9%
Specific OTT Pack Requirement620.9%
Prior Experience With Wiom/CSP480.7%
Doubting Speed & Bandwidth190.3%
Internal Range & Coverage110.2%
Not Yet
8 reasons logged · 1,967 calls
28.3%
ReasonCount% of total
Just Exploring, No Immediate Requirement5718.2%
Old connection is Still Active4696.8%
Out Of Town4496.5%
Need To Discuss With Family1932.8%
Shifting1291.9%
Financial Contraints1141.6%
Waiting For Salary230.3%
Installation Timing – Wants A Different Date190.3%
Couldn't
2 reasons logged · 1,477 calls
21.3%
ReasonCount% of total
Non-Serviceable Area1,24217.9%
Payment Failed2353.4%
Existing Wiom / Wiom Net Customer
1 reason logged · 262 calls
3.8%
ReasonCount% of total
Existing Wiom customer / Wiom Net2623.8%
Grand total (outcome-tagged calls)
6,948